Tuesday, July 2, 2013

How do I know that the name of my business is a one off?

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Dreamangel


I mean you cant have the same name of a business thats already established? right? So is there a way of finding out? and do I have to go to Company House to register or is there anywhere else?
Oh by the way I'm in England



Answer
Here are some things to consider when choosing your name:-

Are you starting the business, with the intention of selling the business down the track? It may be easier to sell a generically named business, than one with your own personal name.

You have told us what your business intends to do, in its first year, but from my experience dealing with businesses, what they start doing and what they end up doing may be totally different things, because the opportunity presents itself. Don't limit your business by your business name.

If you have a passion or an inspiration from somewhere else use it. Explaining why you choose your name can attract people to your business, and your enthusiasm. DR Evils cat, Fluffy chinchillaâs, Tabby Cat, Nine Lives, Purrrrfect are all great names for someone who likes cats.

Make sure that it is easy to spell, and pronounce. If someone hears it on the radio, can they google the name, and find you?

In fact if you do choose a name ~ Google it ~ What comes up, is it already in existence somewhere in the world. If you Google my businesses name the only other entry that comes up is a single entry in the Netherlands.

What are your competitors called? Make a list of all of your competitorsâ¦do you want to sound like them or do you want to be distinguished from them?

Here in Australia a company has started called VIRGIN STAR http://www.virginstar.com.au/ ~they are an internet & IT service provider. They have gained a huge amount of exposure, because they have used both the name Virgin, from the Richard Branson empire, and Star, we have a fleet of planes here called Jet Star. The simple choice of their name has gained them a huge amount of exposure.

Another story ~ a client of mine ran a well known business in a county of England. A similar sounding business started up in the next suburb. There business wee not similar the new business sold training infrastructure such as projectors. My clients business used to receive cheques (b.t.w. correct spelling here in ozï), in his companies name, that were probably intended for the other company. Well of course he would give the money backâ¦but he also received orders that were intended for the other company, purchase orders would come through on his fax machineâ¦he would source the equipment, and sell it to them making a tidy & easy profit.

Hope that helps a bit.

I am looking to buy a projector for watching dvds on. Why are business projectors cheaper?




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Will business projectors do the job for watching a movie or do i have to spend a bit more to get better quality or somthing?


Answer
Business projectors have lower resolutions and not as good picture quality as home theater versions. They also lack a good scaler chipset, and also don't have the latest HD connections. You can play movies, but the picture quality will be pretty bad and you will be limited to s-video connections.

if your gonna spend the money anyway, you can buy some decent priced projectors that allow HDMI connections and are HD capable at Frys.com for around 500.00




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